Australian retailers are notoriously bad at optimising their websites for mobile visitors. Yet at least 25% to 30% of your website visits will be via mobile and tablet. For one client, I’ve watched their sites’ visits from mobile devices go from 6% to more than 30% in 18 months. Mobile device driven eCommerce is just not […]
Archives for January 2013
Digital trends for prestige brands
Thanks to L2, this nifty video predicts some key trends for prestige and luxury brands doing digital marketing in 2013. My favourite? The need for smartphone optimised websites, as consumers continue to shop via their smartphone on the go.