How do you know if your Facebook and Instagram ads are effective? My favourite case study is one I'm continuing to work on because its an example of … Read More about Case study: Optimising Facebook & Instagram Ads
How effective is your digital marketing and your social media advertising? Getting bamboozled by a presentation of media metrics which have no bearing on your business objectives? I'm here to help with a custom website and advertising audit which relates directly back to your objectives
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Relate your business objectives to your marketing objectives
With limited time and resources, it makes sense to find your most profitable customers, and calculate your minimum viable business model.
StrategyWithout an overall digital and social media advertiging strategy, you're very likely to be paying too much for your Google, Facebook and Instagram advertising. Find out how much money you can save with an optimising strategy and ecosystem.
Usability & Website DesignI offer a usability assessment as an optional extra addon of my initial site and advertising audit. I work with different teams of designers, so your site can be redesigned quickly and cost effectively.
Brand StrategyIs your brand differentiated from your competitor set? Have you done a compeitor review? Do you know your brand share of voice? Brand workshops are a great place to start defining your brand - and your product offering.
Social AdsNeed a gun consultant to run your advertising? We offer digital and social advertising campaign planning and implementation. Whether for short term campaign work or 'always on', you'll get the most cost effective advertising for your available budget.
ContentDo you know how much unused content your business has? Do you need help deciding what content can be adapted and reused? Order a content strategy to help with your SEO, brand social outreach and native content publications.
OptimisationYour website is probably not working as well as it should or could be - but where do you start your changes? Start with my optimisation audit. I will look at your data, and show you where your most profitable customers are coming from, and find major website problems by comparing to relevant benchmarks.
Digital advertising and optimisation
Need quick wins? Select one of our fast track services below to get started.
Digital Ad Audit
Do you wonder how to account for your advertising dollars? Are you spending thousands of dollars on Instagram and Facebook ads and Google Search ads … Read More about Digital Ad Audit
Facebook & Instagram Advertising
Time to get serious about your Facebook and Instagram advertising In Australia, the government commissioned the ACCC to produce Digital Platform … Read More about Facebook & Instagram Advertising
What Our Clients have to say
These testimonials are from actual clients and collaborators I’ve worked with in the past or continue to work with
Tip is known by colleagues and clients as 'The Queen of Social'. Tip was and often still is my absolute go-to person for all things social and digital strategy. I worked very closely with Tip on LG, Revlon and Colgate and learnt so much from her. She is such an amazing talent."
Miranda Bryce Head of Strategy and Operations at The Mint Partners
Objectively integrate enterprise-wide strategic theme areas with functionalized infrastructures. Interactively productize premium technologies.
Tip brought social to BT! She is a strategic social media thinker and implemented frameworks that could be easily adopted by an organisation very new to the world of social. Under Tip's guidance the organisation started to see the consumer and brand benefits of having a smart and proactive social strategy - rather than shying away. Tip made great inroads into changing the culture, championing social and ensuring it was adopted in a strategic and realistic way. I would always recommend Tip as the best digital and social strategist in Sydney
Alice BradburyGeneral Manager, Marketing at The Australian
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We offer custom services to our clients. Got a project in mind that you'd like to work together on? We'd love to hear more about it.
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