Time to get serious about your Facebook and Instagram advertising
In Australia, the government commissioned the ACCC to produce Digital Platform report, the top facts and figures are captured here. 
The key outtake? Between 2014 and 2018, Google and Facebook have captured more than 80 per cent of all growth in online advertising in Australia. In 2019, Facebook as an advertising platform took 24% of every $100 Australian advertisers dollars.
What does this mean to businesses advertising in Facebook and Instagram in Australia?
- Facebook and Instagram advertising in Australia is some of the most expensive in the region, only Singapore has similarly expensive CPM and CPC costs.
- As a business, you are going to auction and bidding against other businesses for the right to show your ads to the same audiences as they are. This is pushing up the cost of Facebook and Instagram ads even higher – unless you know how to run the lower cost and guaranteed reach ads.
- If your Facebook ads aren’tset up correctly, you could be pushing up your own advertising costs by bidding against yourself for the same audience! (Yes – this is true – look up Audience Overlap)
- Most Australian businesses don’t know how much they are actually spending on Facebook and Instagram advertising because their teams are using “boost post” – which pays money to Facebook for engagement, i.e. for people to like and comment on a post, in other words to keep the audience within Facebook.
My approach to running Facebook and Instagram ads is driven by your business goals and objectives. Do you have access to running Reach and Frequency campaigns? They can significantly reduce your advertising costs, so your return on advertising spend goes up.
Get serious – let us help you make the most of your Facebook and Instagram ads