About Tip

My name is Tiphereth Gloria, a.k.a Tip Gloria and hence Digital Tip.

A former video and TV producer, I began my digital career in 1998 working on web developments and data driven applications.

After 8 years of running my own digital design business, I went back to agencies and worked on a broad range of Australian household names including Aussie Home Loans, World Vision, Optus, and Steggles. I also worked on global brands such as Microsoft, Revlon, LG and Colgate whilst in global agencies such as M&C Saatchi, VML, Sapient (Razorfish) and Leo Burnett. 

Around this time I was also running Social Media Club Sydney, which quickly became the largest chapter in the world. We had some incredible local and international keynote speakers including MC Hammer. I am an accomplished keynote presenter presented many times for Social Media Club Sydney and also frequently at various industry events and running training sessions.

In 2014, after 5 years in the social space both agency and client-side, I went freelance, which also coincided with the birth of my daughter.

In the past 15 years I have worked in almost every industry sector, including Health, Beauty and Fashion, Technology and Business Solutions, Government, FMCG, Alcohol and QSR.

Since Covid, I focused on the Health sector including digital and social marketing for hospitals, specialist doctors, wellbeing practioners and skincare brands.

My skillset includes

  • Strategy: Brand, social & digital strategy,
  • Training: teaching people how to run digital & social advertising,
  • Content Creation: video and graphics for social channels,
  • SEO: web optimisation and copy driven SEO

I have a passion for the health and wellbeing due to my own personal challenges. I have had auto-immune conditions for most of my life, and had issues with my fertility. My understanding of the health space is as a marketer but also as a former patient.

I advocate the many modalities that keeps me healthy and thriving including my endocrinologist, my general practioner, and my personal trainer.

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