What is a digital advertising audit?
We analyse all of the data available on your advertising platforms, and compare it to the traffic landing and converting on your website – no matter what your business goals.
Inbound channels are the main focus for the offsite audit. Looking specifically at what brings traffic to your website, including but not limited to:
- Digital banner ads
- Paid Search
- Social Ads
- Email campaign activity
- Retargeting Ads
- Referral - other websites referring traffic to your website, whether paid or occurring through organic activity or advocacy
- Influencers - e.g. Instagram influencers, bloggers, online magazines or other online sources of traffic whether paid or from personal advocacy