So content marketing and inbound marketing are still very much in vogue in 2017. When I did a Google Trends Analysis for Australia and looked at the trends over the past 5 years, you can see that searches for content marketing are still going strong in April 2017.
Outbound marketing as a term, doesn’t even rate in comparison. My guess is its because people will search for advertising as the dominant term for outbound marketing.
I found this infographic in my research – a summary on how to drive sales with content marketing.
You can also find more infographics at Visualistan