How can we predict digital media trends? Sometimes its calculated guessing based on previous activity, sometimes its driven by data and analytics and other times its gut feel.
This video started as a live video chat on the Blab live video streaming platform conducted by Denise Shrivell of MediaScope.
The participants were all interviewees of MediaScopes’ predictions for digital media in 2019 and 2020. You can read my contribution to these on my post here.