When looking at social media trends in 2017, where does Australia’s social media usage sit? No surprise – Australia has the highest ratio of daily Facebook users relative to its population. That means a whopping 75% of Australian Facebook users are logging in every single day in 2016 and 2017.
The state of the social funnel
There’s been a flurry of social platform changes in Q4 2016 across Instagram, Twitter, Facebook and Snapchat, as they scrabble for social relevance for both consumers (platform participants) and brands (platform advertisers). These social platforms are investing heavily in new products and technologies that allow brands to reach consumers at every step of the purchase funnel, from […]
Predicting the digital media future
This was a live video chat on the Blab live video streaming platform conducted by Denise Shrivell of MediaScope. The participants were all interviewees of MediaScopes’ predictions for digital media in 2019 and 2020. You can read my contribution to these on my post here.
Forecasting the future of digital media
Forecasting the future is usually the job for fortune tellers and psychics – but it doesn’t preclude getting asked to give a calculated guess for what’s likely to happen in the next year/five years/foreseeable future.
What’s your showrooming strategy?
Australian retailers are notoriously bad at optimising their websites for mobile visitors. Yet at least 25% to 30% of your website visits will be via mobile and tablet. For one client, I’ve watched their sites’ visits from mobile devices go from 6% to more than 30% in 18 months. Mobile device driven eCommerce is just not […]
Digital trends for prestige brands
Thanks to L2, this nifty video predicts some key trends for prestige and luxury brands doing digital marketing in 2013. My favourite? The need for smartphone optimised websites, as consumers continue to shop via their smartphone on the go.