There’s been a flurry of social platform changes in Q4 2016 across Instagram, Twitter, Facebook and Snapchat, as they scrabble for social relevance for both consumers (platform participants) and brands (platform advertisers). These social platforms are investing heavily in new products and technologies that allow brands to reach consumers at every step of the purchase funnel, from […]
Silver Bullet Syndrome is the wishful thinking desire for a single fix-all, solution to digital marketers’ problems. It’s a vain hope that one platform, campaign, or comms piece can solve all the digital KPIs (usually the desire for more website traffic or more conversions like online sales). Unfortunately, in today’s social and digital marketing world, a single solution is very unlikely to deliver all the wishful outcomes projected onto it.
Forecasting the future is usually the job for fortune tellers and psychics – but it doesn’t preclude getting asked to give a calculated guess for what’s likely to happen in the next year/five years/foreseeable future.
My 6-month contract at M&C Saatchi Sydney comes to an end with February 2014. After a challenging stint as Social Media Strategy Director, heading up the social thinking at Australia’s biggest agency, and with a number of pitch wins under my belt, I’ve decided to reboot, and try something new. Starting in March, I’ll be […]
Thanks to L2, this nifty video predicts some key trends for prestige and luxury brands doing digital marketing in 2013. My favourite? The need for smartphone optimised websites, as consumers continue to shop via their smartphone on the go.
The last SMCSYD event, the new age of blog monetisation, sparked some interesting discussion. Here’s the panel Daniel Kjellsson, FELLT.com Daniel Kjellsson, is a cofounder of digital publisher Sydney Stockholm with the aim of reinventing traditional publishing. Their project, FELLT.com launched earlier this year with 8 popular Australian fashion bloggers. Patty Huntington, frockwriter Patty Huntington is a Sydney-based, fashion-specialist journalist with over 20 […]