When looking at social media trends in 2017, where does Australia’s social media usage sit? No surprise – Australia has the highest ratio of daily Facebook users relative to its population. That means a whopping 75% of Australian Facebook users are logging in every single day in 2016 and 2017.
Social Media and Digital Global Trends in 2017
The state of the social funnel
There’s been a flurry of social platform changes in Q4 2016 across Instagram, Twitter, Facebook and Snapchat, as they scrabble for social relevance for both consumers (platform participants) and brands (platform advertisers). These social platforms are investing heavily in new products and technologies that allow brands to reach consumers at every step of the purchase funnel, from […]
Silver Bullet Syndrome – the vain hope of digital marketing
Silver Bullet Syndrome is the wishful thinking desire for a single fix-all, solution to digital marketers’ problems. It’s a vain hope that one platform, campaign, or comms piece can solve all the digital KPIs (usually the desire for more website traffic or more conversions like online sales). Unfortunately, in today’s social and digital marketing world, a single solution is very unlikely to deliver all the wishful outcomes projected onto it.
Forecasting the future of digital media
Forecasting the future is usually the job for fortune tellers and psychics – but it doesn’t preclude getting asked to give a calculated guess for what’s likely to happen in the next year/five years/foreseeable future.
Why brands should #flywithtwitter
Twitter Australia has been open for 6 months in Sydney, and a 100 or so of Sydney’s agency and client types were treated to 4 insightful presentations on the platform in a Twitter hosted event on Tuesday 4th March. Live tweets captured the top insights and there were links given to some case studies whilst […]