The last SMCSYD event, the new age of blog monetisation, sparked some interesting discussion. Here’s the panel Daniel Kjellsson, FELLT.com Daniel Kjellsson, is a cofounder of digital publisher Sydney Stockholm with the aim of reinventing traditional publishing. Their project, FELLT.com launched earlier this year with 8 popular Australian fashion bloggers. Patty Huntington, frockwriter Patty Huntington is a Sydney-based, fashion-specialist journalist with over 20 […]
I became the fodder for a news article a week ago which attempted to drag my reputation through a 1950s rectitude filter. The article, which you may or may not have read, included: The fabrication of a “sex scandal”. (Which should be the real scandal here.) Deliberate misinformation and libelous claims, by referring to a […]
I am very excited to be part of a new book, Age of Conversation 3: It’s time to get busy!. It’s going to be a physical book, available directly from Amazon and other online book stores. The new cover, was designed by Chris Wilson. And the website, was designed and built by my friend, Craig Wilson and the hard working team at Sticky Advertising. The editors, Gavin Heaton and Drew McLellan have done an amazing job pulling it together
Accountability has been a big by-product of social media going mainstream. Companies are now being held accountable for bad behaviour, shonky customer service and dubious ethics by the blogosphere, and by the visibility and search-ability of social conversations across social networks such as Twitter, Facebook and Friendfeed. The old, impenetrable castle walls of faceless, anonymous corporate brands are in the process of being dismantled by the dispersed people power of social networks. The PR spin doctors can no longer control the message.
On the whole, social media has built a culture of authenticity, transparency and trust. So what happens when anonymous bad behaviour is demonstrated by the blogosphere?
Tumblr, the NY based, mini blogging or micro blogging service, seems to be reaching critical mass, now hosting more than a million blogs. It’s been described as “the easiest way to share yourself” It’s the essence of the social web – Tumblr has had some high profile blogs get book deals based on popularity along, such as LATFH, and This is Why Your Fat. Smart copy and ideas get a lot of traction, like Wordboner, and Steal Our Ideas. Tumblr has created an entire sub-culture of categorized, sharable content, F***Yeah Tumblrs such as F***YeahBabyAnimals.
If you’re not familiar with it, its like a cross between Twitter and a more traditional blog such as Wordpress or Blogger. I fell in love with Tumblr a few months ago, because its so easy to use and intuitive. It became a way to keep the photos, conversations and links recorded in a timeline. I realised when I started using it that I’m a compulsive sharer, and it became a fun extension of the kinds of things I like in my personal life, a more aesthetic focus than my Wordpress blog where I write about work related subjects
What’s so great about Tumblr then?
Authenticity and Transparency in Social Media Part 1 from SocialMediaClub Sydney on Vimeo.
We got over the hurdle of the initial Social Media Club Sydney inaugural event with a packed house of people who came to see Adam Ferrier talk about the Naked Communications Witchery Man “Girl in the Jacket” campaign and Leslie Nassar talk about his alter ego, the fake Stephen Conroy.
Beach Meet was on the week before and there were waves of hostility directed at PR agencies (accused of hijacking Twitter) and Social Media Club Sydney (accused of random stuff) was at an all time high. So much so that Kelly Tall was prompted to name the Twitter/blogosphere sniping and bitchiness a “feral sandpit”
Leslie already had a cult Twitter following, so he was likely to be OK. Given that the Witchery Man launch had already copped it on from the social media set, as well as digital marketing/regular advertising commentary, we were all steeling ourselves for some serious stoushing.
We never expected what happened.