Silver Bullet Syndrome is the wishful thinking desire for a single fix-all, solution to digital marketers’ problems. It’s a vain hope that one platform, campaign, or comms piece can solve all the digital KPIs (usually the desire for more website traffic or more conversions like online sales). Unfortunately, in today’s social and digital marketing world, a single solution is very unlikely to deliver all the wishful outcomes projected onto it.
Thanks to L2, this nifty video predicts some key trends for prestige and luxury brands doing digital marketing in 2013. My favourite? The need for smartphone optimised websites, as consumers continue to shop via their smartphone on the go.