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Social Personas: implications for social marketers Tiphereth Gloria August 13, 2010

Social Personas: implications for social marketers

social personas

Social Media Club Sydney’s sponsored event Social Personas: How different is the social media you from the real you? probably achieved the aims that the research set out to do, which was to cause people to question the “acceptable” behaviours related to authenticity versus superficiality in social media in Generation Y. The other speakers, demographer and historian Bernard Salt, and  researcher Dr Rebecca Huntley focused on Facebook and the reported, self described superficiality in Generation Y behaviour in that network.

My presentation was intended as a bit of a tongue in cheek thought starter, rather than fighting the superficiality and behavioural traits, maybe marketers should just play up to it?

It’s not a definitive guide, more a fun piece on how tricky it is to stay relevant and engaging to an audience with a highly developed sense of when they are being “sold” to.

Social Personas:How different is the real you from the social media you? Implications for social marketing

Tiphereth Gloria

I have a degree in Modern Social Anthropology from the University of Adelaide and a Post Graduate Diploma in Applied Film & Television from Swinburne (now VCA). Originally started my career in video and TV, I have been working in the digital arena since 1995. I had my own company for 10 years, working with high profile national and international clients including News Limited, Mortgage Choice, Deloitte, Columbia Tristar, Korn/Ferry International. I then moved into corporate and agency life, doing an 18 month digital consultancy at Westpac Banking Corporation, before working as head of digital/ digital executive producer at Brave and Leo Burnett. Since 2009, I have been working as a digital and social media strategist, working on clients such as Optus, Commonwealth Bank, Steggles Pizza Hut, and BT Financial Group, working on both B2C and B2B brands across the group. Prior to BT, Tip was agency side at the Y&R Group, across VML, GPY&R and Ideaworks, working with clients such as Revlon, Colgate, LG Australia, the NSW Government, the Australian Defence Force, and Jagermeister.

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