• Skip to primary navigation
  • Skip to main content
  • Skip to footer navigation
Digital Tip digital and social media advertising
  • Facebook
  • Instagram
  • LinkedIn
  • Pinterest
  • Tumblr
  • Twitter

Digital Tip

Digital & social media marketing strategy, Sydney, Australia

  • Digital Ad Audit
  • About
  • Speaking
  • Articles
  • Blog
You are here: Home / brand engagement / Social Personas: implications for social marketers

Social Personas: implications for social marketers

Social Media Club Sydney’s sponsored event Social Personas: How different is the social media you from the real you? probably achieved the aims that the research set out to do, which was to cause people to question the “acceptable” behaviours related to authenticity versus superficiality in social media in Generation Y. The other speakers, demographer and historian Bernard Salt, and  researcher Dr Rebecca Huntley focused on Facebook and the reported, self described superficiality in Generation Y behaviour in that network.

My presentation was intended as a bit of a tongue in cheek thought starter, rather than fighting the superficiality and behavioural traits, maybe marketers should just play up to it?

It’s not a definitive guide, more a fun piece on how tricky it is to stay relevant and engaging to an audience with a highly developed sense of when they are being “sold” to.

Social Personas:How different is the real you from the social media you? Implications for social marketing

View more presentations from Tiphereth Gloria.

Reader Interactions

Comments

  1. Wendy (thesocialhat) says

    September 29, 2010 at 2:02 am

    Thank you for the great article!

Trackbacks

  1. Tweets that mention Digital Tip » Social Personas: implications for social marketers: -- Topsy.com says:
    August 13, 2010 at 9:43 am

    […] This post was mentioned on Twitter by Tiphereth Gloria, Tiphereth Gloria and cenkbaban, Antoine Houdaille. Antoine Houdaille said: RT @SMCSYD: Presentations & research from Social Personas event https://j.mp/aCGkwR https://bit.ly/bFjaAK #SMCSYD […]

Copyright © 2021 Digital Tip

  • Home
  • About
  • Contact
  • Portfolio
  • Blog