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Why brands should #flywithtwitter Tiphereth Gloria March 6, 2014

Why brands should #flywithtwitter

Twitter Australia has been open for 6 months in Sydney, and a 100 or so of Sydney’s agency and client types were treated to 4 insightful presentations on the platform in a Twitter hosted event on Tuesday 4th March. Live tweets captured the top insights and there were links given to some case studies whilst others were just talked about.
Frederique Covington,  International Marketing Director @Twitter based in Singapore started proceedings with a well structured presentation focusing on what the needs of the CMO are (as former CMO of Microsoft, she spoke from personal experience). Her case studies covered customer service from O2 and Jet Blue, and there was an interlude from Jeff Flannagan from Microsoft Australia, showing their challenges and wins in the social space. Freddie wrapped up with some Australian data about Twitter users here and the most engaged with moments.

https://twitter.com/mariesornin/statuses/440710643302150144

https://twitter.com/LucieSnape/statuses/440714986499743744

https://twitter.com/jkerrison/statuses/440716664036786177

https://twitter.com/LucieSnape/statuses/440721014020767744

https://twitter.com/LucieSnape/statuses/440723084526358529

https://twitter.com/mariesornin/statuses/440719895332790273

Next up was Steven Kalifowitz, who’s focus was storytelling in the moment, summed up in his hashtag, #MagicInTheMoment. His way of presenting was melodic and almost hypnotic, but we managed to capture some of the insights he shared. He cited Starbucks Pay it Backward and Domino’s Australia’s great proactive tweeting (and cutting Pizza Hut Australia’s grass) in a couple of real time case studies, and finished with a brilliant quote from Oreo’s.

https://twitter.com/ciaranj/statuses/440726428363935744

Finally we met “Danny Vines” a.k.a Danny Keens who waxed lyrical about Vine in a fun how to use and best of  Vine. Then drinks and canapes on the roof finished the day.

Tiphereth Gloria

I have a degree in Modern Social Anthropology from the University of Adelaide and a Post Graduate Diploma in Applied Film & Television from Swinburne (now VCA). Originally started my career in video and TV, I have been working in the digital arena since 1995. I had my own company for 10 years, working with high profile national and international clients including News Limited, Mortgage Choice, Deloitte, Columbia Tristar, Korn/Ferry International. I then moved into corporate and agency life, doing an 18 month digital consultancy at Westpac Banking Corporation, before working as head of digital/ digital executive producer at Brave and Leo Burnett. Since 2009, I have been working as a digital and social media strategist, working on clients such as Optus, Commonwealth Bank, Steggles Pizza Hut, and BT Financial Group, working on both B2C and B2B brands across the group. Prior to BT, Tip was agency side at the Y&R Group, across VML, GPY&R and Ideaworks, working with clients such as Revlon, Colgate, LG Australia, the NSW Government, the Australian Defence Force, and Jagermeister.

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