ABOUT THE PROJECT
Dr Ying Li Brand Identity + Website Design & Build + Social Content Design & Production + Digital Advertising
SERVICES
Website Design & Build,
Branding & Style Gulde,
Social Content Design & Production
Photography & Videography
Digital Advertising
CLIENT
Dr Ying Li
Dr Ying Li, Genea Fertility Specialists, based in Sydney CBD

Dr. Ying Li, a highly qualified fertility specialist and reproductive endocrinologist, sought a digital presence that reflected his compassionate and personalised approach to patient care.

We developed a sophisticated and informative website that showcases his expertise in male and female infertility, genetic testing, recurrent miscarriage, and fertility preservation. The design emphasises user-friendly navigation and clear communication to ensure patients feel supported and informed throughout their fertility journey

Website Walk Through

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Dr Ying Li
A Digital Presence to Guide Patients Through Their Fertility Journey
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Brand Development & Guidelines

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Expert Website Design & Premium Build

ying social example

Social Content Creation & Advertising

Content

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Social Media Content creationPhotography, Design, Copywriting & Video

For Dr. Ying Li, we developed a strategic social media presence that positioned him as a trusted expert in fertility, IVF, and reproductive health.

Through organic social media, we created engaging, educational, and empathetic content tailored to his audience, breaking down complex medical topics and providing valuable insights on conditions like endometriosis, fertility treatments, and reproductive health. Our goal was to foster trust, build a community, and make expert knowledge more accessible.

We also ran targeted social media ad campaigns designed to drive awareness and attract new patients. Using compelling visuals, strategic messaging, and data-driven audience targeting, we successfully increased engagement, website traffic, and appointment bookings for Dr. Li’s practice.

Social Video - Organic and Paid

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Brand Development & Guidelines

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