Australian retailers are notoriously bad at optimising their websites for mobile visitors. Yet at least 25% to 30% of your website visits will be via mobile and tablet. For one client, I’ve watched their sites’ visits from mobile devices go from 6% to more than 30% in 18 months. Mobile device driven eCommerce is just not […]
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Digital trends for prestige brands
Thanks to L2, this nifty video predicts some key trends for prestige and luxury brands doing digital marketing in 2013. My favourite? The need for smartphone optimised websites, as consumers continue to shop via their smartphone on the go.
The New Age of Blog Monetisation: Blogging for Cash
The last SMCSYD event, the new age of blog monetisation, sparked some interesting discussion. Here’s the panel Daniel Kjellsson, FELLT.com Daniel Kjellsson, is a cofounder of digital publisher Sydney Stockholm with the aim of reinventing traditional publishing. Their project, FELLT.com launched earlier this year with 8 popular Australian fashion bloggers. Patty Huntington, frockwriter Patty Huntington is a Sydney-based, fashion-specialist journalist with over 20 […]
ASB Ruling – Implication for Brands in Facebook
The ASB ruling has been made without clear understanding of the functionality of the Facebook platform, particularly that there is no pre-moderation of Fan comments available to Page administrators – the limitation faced by all brands in Facebook. However, as it stands the ruling represents a significant increase in the workload for Page administrators and could have a serious impact on a brand’s ability to have the sort of real-time conversations with fans that have come to typify social media engagement.
How do you attribute digital monetisation?
I spoke at ad:tech Sydney last week, the session Don’t Sell Me … Tell Me – The Attribution Of Digital Monetisation. In it, I put forward that marketers really need to learn to love measurement, because its the only way you can work out where your sales are coming from. How are your consumers going through your digital sales funnel in the way you’re expecting them to? Or are they jumping in from social channels? Which channels can you influence or buy your way into?
How SMS changed the world
This fascinating infographic gives the global lowdown on the 4.2 billion texters and the volume of SMS messages sent.