Silver Bullet Syndrome is the wishful thinking desire for a single fix-all, solution to digital marketers’ problems. It’s a vain hope that one platform, campaign, or comms piece can solve all the digital KPIs (usually the desire for more website traffic or more conversions like online sales). Unfortunately, in today’s social and digital marketing world, a single solution is very unlikely to deliver all the wishful outcomes projected onto it.
This was a live video chat on the Blab live video streaming platform conducted by Denise Shrivell of MediaScope. The participants were all interviewees of MediaScopes’ predictions for digital media in 2019 and 2020. You can read my contribution to these on my post here.
Forecasting the future is usually the job for fortune tellers and psychics – but it doesn’t preclude getting asked to give a calculated guess for what’s likely to happen in the next year/five years/foreseeable future.
Twitter Australia has been open for 6 months in Sydney, and a 100 or so of Sydney’s agency and client types were treated to 4 insightful presentations on the platform in a Twitter hosted event on Tuesday 4th March. Live tweets captured the top insights and there were links given to some case studies whilst […]
My 6-month contract at M&C Saatchi Sydney comes to an end with February 2014. After a challenging stint as Social Media Strategy Director, heading up the social thinking at Australia’s biggest agency, and with a number of pitch wins under my belt, I’ve decided to reboot, and try something new. Starting in March, I’ll be […]
*Or why social funding won’t go away any time soon. When 2 people close to me, (Josh and Maya) get their films fully funded via 2 different crowdfunding platforms, Indiegogo and Pozible, I sense a seismic shift. Both platforms and their most famous counterpart, Kickstarter, have quietly revolutionised the way product developers and producers can […]