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Digital Tip

Digital & social media marketing strategy, Sydney, Australia

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Mash-ups – visualising data

Twitter is such a cute concept – tell everyone what you are doing in 140 characters. It’s classified on Wikipedia as a micro-blogging and social networking service, and I was fascinated to read that it was an internal R&D experiment from a San Francisco startup. You can sign up, micro blog & follow people on […]

Mash-ups & customisation – not just the American dream

Its telling when a blog on fashion would feature a fab little snippet about iGoogle customisation and Google teaming up with top artists & designers from around the world. Admittedly, it is a blog from New Yorker Magazine, but surely indicative of how the desire for customisation has become the interweb’s interaction du jour. My […]

Social bookmarking – a left of field application

In all the hoo-ha of Facebook and my space and how to jump on the social networking bandwagon, social bookmarking has taken a back seat. Because I use  delicious everyday, I figured its worthy of a mention and suggestion of a way to use it more laterally. Social Bookmarking fits into social networking because it’s […]

Move online – or move over

In my previous incarnation as a Digital Communications consultant for Westpac Banking Corporation, the internal communications managers and I were lucky (!) to hear a personalised speech towards the end of 2006, from the Australian Liberal Party’s Spin Doctor. A farmer’s son from the northern, drought stricken area of South Australia, he was an arrogant […]

The wonderful world of web 2.0

One of the first questions people ask me about digital trends is “What is web 2.0?” The easiest way to describe it is to use the 30 second elevator speech. Web 1 was about pushing information to people – a bit like getting on a soapbox and ranting at people. The soapbox guy was too […]

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