Digital Tip digital and social media advertising

Digital Tip

Digital & social media marketing strategy, Sydney, Australia

You are here: Home / Blog

Blog

Brand Hijacking, Brand Advocacy and Social Media identities

If you are in the brand building business, whether agency or client side, it pays to think early about your brand’s online and social media component – no matter what the brand is.

The best case study to illustrate this is what happened to to AMC’s Mad Men, a drama about a Madison Avenue advertising agency Sterling Cooper in 1962, shown in Australia on Movie Extra. Despite critical success for Season 1, and numerous awards including the Golden Globe® for Best TV drama and actor, Season 2 started well but had lost a million viewers in a month in the US. The characters in Mad Men are completely compelling – cigarette smoking, hard liquor swilling and delightfully old school.

Superbowl spots and Audi’s brand authenticity

It was the Superbowl today and I really loved Conan O’Brien sending himself up as a celebrity in the Bud Light spot. Its also heartening to see Hollywood Jason Stratham aka The Transporter acting in a send up of his Transporter character in the Audi spot. In another twist, it turns out that Audi are giving themselves film credits on the Australian TVC this time for funding the latest movie – Transporter 3

7 ways Twitter shifts the social media paradigm

7 ways Twitter shifts the social media paradigm. Facebook is about talking to people you know. Twitter is about talking to people you don’t know but would like to meet. Twitter is a fast moving social network, far faster than Facebook or MySpace. More like SMS on steroids. Combine speed with the power of talking people you barely know, and your network can suddenly extend to a much wider area than you would normally be operating in.

Social media in 2009 – social media changes or changing the world?

Creating relevant social networks – People like having multiple conversations going at the one time and involving others they feel that would benefit. This becomes the cornerstone of defining yourself in your various social media conversations, and you also become the advocate or champion of what/who you are talking about. And by definition, most human beings are multi-faceted and multi-dimensional so expect one person to be part of many networks.