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Digital Tip

Digital & social media marketing strategy, Sydney, Australia

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You are here: Home / advertising / Browsing websites – now there’s an app for that

Browsing websites – now there’s an app for that

The latest trend seems to be building specific iPhone apps to maximise the smartphone user experience for big, news focused websites. Checkout  Mashable’s iPhone app , The Guardian’s iPhone apps and the Australian Broadcasting Corporation’s iPhone app – where the emphasis is on getting news in a simplified browsing format for the iPhone. Now I have a dynamic blog theme, but previously, I cheated and use the WP-Touch WordPress plugin to achieve the same type of iPhone app user experience. It also supports Blackberry, Android and Palm, and speeds up the load times. Check it out on your iPhone/smartphone to see for yourself.

I’m interested to hear from iPhone users which  iPhone apps you use to browse specific websites – and whether you stop accessing those sites in Safari browser when there’s an app available.

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