I have a degree in Modern Social Anthropology from the University of Adelaide and a Post Graduate Diploma in Applied Film & Television from Swinburne (now VCA). Originally started my career in video and TV, I have been working in the digital arena since 1995. I had my own company for 10 years, working with high profile national and international clients including News Limited, Mortgage Choice, Deloitte, Columbia Tristar, Korn/Ferry International. I then moved into corporate and agency life, doing an 18 month digital consultancy at Westpac Banking Corporation, before working as head of digital/ digital executive producer at Brave and Leo Burnett.
Since 2009, I have been working as a digital and social media strategist, working on clients such as Optus, Commonwealth Bank, Steggles Pizza Hut, and BT Financial Group, working on both B2C and B2B brands across the group. Prior to BT, Tip was agency side at the Y&R Group, across VML, GPY&R and Ideaworks, working with clients such as Revlon, Colgate, LG Australia, the NSW Government, the Australian Defence Force, and Jagermeister.
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