Full-Service Digital & Brand Development for Genea Specialists

The project description

Client

Genea

SERVICES

Brand development, website build, digital Ads and tech support

Industry

Medical

Full-Service Digital & Brand Development for Genea Specialists

Genea is one of Australia’s leading fertility providers, known for its advanced reproductive technologies and a network of highly skilled specialists. As they expanded their reach, 11 of their specialists required comprehensive practice setup support, including branding, digital presence, marketing, and technical infrastructure.

The Brief:

Set up 11 individual specialist practices while maintaining consistency across branding and marketing.
Creating a unified yet personalised brand identities for each doctor.
Building websites from scratch for multiple specialists, ensuring seamless patient journeys.
Developing content that balances medical authority with patient accessibility.
Ensuring full technical integration across websites, ads, analytics, and patient tracking.
Maximising patient inquiries and conversions through SEO, Google My Business, and advertising.

Our Approach

We provided a full-service solution covering brand development, digital strategy, website creation, and performance marketing for the following specialists:

1. Brand Development & Content Strategy

Created distinct yet cohesive branding for each specialist to align with Genea’s reputation.
Developed website copy that communicated expertise while remaining patient-friendly.
Produced educational content (articles, FAQs, blog posts) tailored to patient concerns.
Created a library of high-quality videos and images to enhance trust and engagement.

2. Website Design & Development

Built custom, user-friendly websites optimized for conversions.
Integrated SEO best practices to improve visibility in organic search.
Developed mobile-first responsive designs to ensure seamless user experience.

3. Digital Marketing & Advertising

Launched Meta Ads (Facebook & Instagram) targeting prospective fertility patients.
Ran Google Ads campaigns focused on high-intent search queries.
Set up and optimized Google My Business profiles to drive local search visibility.
Developed a comprehensive SEO strategy, ensuring each specialist ranked for relevant fertility-related searches.

4. Technical Setup & Analytics Tracking

Built an analytics dashboard to track patient inquiries from first touchpoint to consultation.
Ensured all digital assets (websites, ads, SEO, CRM) were seamlessly integrated for optimal performance.
Implemented conversion tracking to allow for data-driven marketing decisions.

Results & Impact

Complete, optimised tech stack for efficient lead tracking and data-driven decision-making.
Enhanced online visibility across Google, social media, and local search.
Custom analytics dashboard tracking patient inquiries from ad impressions to booked consultations.
Consistent yet personalised branding across 11 different fertility specialists.
High-performing ad campaigns leading to increased patient engagement and bookings.

Conclusion

By working with Genea specialists from the ground up, we ensured that every digital touchpoint—branding, website, content, advertising, and analytics—was strategically aligned for maximum efficiency. This end-to-end approach allowed Genea’s specialists to attract, engage, and convert patients effectively, making data-driven optimizations at every stage.

This case study highlights the power of full-service digital transformation in healthcare marketing, demonstrating how a seamless, well-integrated strategy can accelerate practice growth and patient acquisition.