Optimising Lead Generation fo No Gap Surgery

The project description

Client

No Gap Surgery

SERVICES

Lead Generation Marketing Stack. From website build, to digital ads and performance tracking.

Industry

Medical

Optimising Lead Generation for
No Gap Surgery

No Gap Surgery was established as the “other side” of Self Pay Surgery, designed specifically for Silver or Gold-tier health fund contributors. This model aimed to provide patients with hip or knee replacements in a private hospital with no out-of-pocket costs for surgery, thanks to strategic partnerships with Australian private health insurers.

The Challenge:

Before our intervention, No Gap Surgery faced significant roadblocks, including:

Outdated Website & Poor Lead Generation – The original site was built on an outdated Craft CMS and failed to generate a single lead in over eight months.
Lack of CRM Integration – No system was in place to capture, track, or automate patient inquiries and follow-ups.
Limited Marketing Attribution – The client had no way to track conversions or measure the effectiveness of digital campaigns.
Unoptimised User Experience – The previous contact form did not function properly, creating friction in the patient inquiry process.
Need for Seamless Partner Integration – The business required a scalable solution to align with its partnerships with HCF, Medibank Private, and NIB.

Objective:

Our goal was to transform No Gap Surgery into a highly efficient, lead-generating digital platform by:

Building a High-Performance Website – Creating a fully optimised WordPress site with seamless lead capture.
Implementing a CRM System – Enabling automated follow-ups and tracking patient journeys.
Enhancing Marketing Attribution – Setting up proper analytics and conversion tracking.
Streamlining the Patient Experience – Making the inquiry and booking process as simple as possible.

Our Approach

To achieve these objectives, we deployed a multi-faceted digital strategy:

1. Website Development & Optimisation

Designed and built a new self-hosted WordPress website with managed hosting via WPEngine.
Minimised plugin usage to ensure optimal site speed and performance.
Embedded a customised contact form to streamline patient inquiries and data collection.

2. CRM Integration & Automation

Created a HubSpot CRM account incorporating Marketing and Sales Hubs.
Automated lead management via HubSpot workflows, sending relevant brochures upon form submission.
Enabled real-time tracking of patient interactions and follow-ups.

3. Advanced Analytics & Conversion Tracking

Configured Google Tag Manager to manage conversions across Google Ads and Meta (Facebook & Instagram) Ads.
Developed a Proverr Performance Dashboard, integrating:
- HubSpot contact data
- Google Analytics
- Google Ads & Meta Ads
- Google My Business insights

Results & Impact

Massive Lead Generation Turnaround – The website, which had generated zero leads in 8 months, was transformed into a high-performing lead-generation tool.
Significant SEO Growth – The new WordPress website saw a year-over-year increase in organic traffic (X% increase).
Full Digital Marketing Attribution – Conversions from Google and Meta Ads are now fully tracked and displayed on a centralised dashboard.
Seamless Health Fund Partnerships – The integration with HCF, Medibank Private, and NIB enabled patients to access knee and hip surgeries with zero out-of-pocket costs.

Our Work In a Snapshot

Becky feature image — Dr Becky Taylor Brand Identity, Website Design & Build

NFS Brand Identity, Website Design & Build

Dr Matthew Holland Brand Identity, Website Design & Build

Dr Erin Fuller Brand Identity, Website Design & Build

Dr Ying Li Brand Identity, Website Design & Build

Dr Monique Atkinson Brand Identity, Website Design & Build

Dr Sonya Jessup Brand Identity, Website Design & Build

Digital Audit and Ads Optimisation for Dermalogica

LOOKING FOR AN AGENCY TO WORK WITH?
WE LOVE COLLABORATING WITH OUR CLIENTS