Twitter Australia has been open for 6 months in Sydney, and a 100 or so of Sydney’s agency and client types were treated to 4 insightful presentations on the platform in a Twitter hosted event on Tuesday 4th March. Live tweets captured the top insights and there were links given to some case studies whilst others were just talked about.
Frederique Covington, International Marketing Director @Twitter based in Singapore started proceedings with a well structured presentation focusing on what the needs of the CMO are (as former CMO of Microsoft, she spoke from personal experience). Her case studies covered customer service from O2 and Jet Blue, and there was an interlude from Jeff Flannagan from Microsoft Australia, showing their challenges and wins in the social space. Freddie wrapped up with some Australian data about Twitter users here and the most engaged with moments.
https://twitter.com/mariesornin/statuses/440710643302150144
#flywithtwitter #speakeasy @Freddie_covi shares her tips as former CMO using Jimmy Fallon's hilarious hashtag skit
— Tiphereth Gloria 🌈 (@tiphereth) March 4, 2014
#epic #realtalk #blessed @jimmyfallon intros the @TwitterAU #flywithTwitter party http://t.co/WWgCjui3je
— Jonno Simpson (@JonnoSimpson) March 4, 2014
Contrary to the myth – being a social maven does not conquers all, nor CMOs #SpeakEasy #flywithTwitter
— Dr. Freddie Covington Corbett (@Freddie_covi) March 4, 2014
Social = the Space Jump to marketers. CMOs are Felix Baumgartner wondering if they can land from space back down to earth #flywithTwitter
— Dr. Freddie Covington Corbett (@Freddie_covi) March 4, 2014
#flywithtwitter CMOs are terrified to jump pic.twitter.com/14Ll3TgNnY
— Tiphereth Gloria 🌈 (@tiphereth) March 4, 2014
Connect with top marketers true care-abouts http://t.co/o4LfCymfOu #flywithTwitter
— Dr. Freddie Covington Corbett (@Freddie_covi) March 4, 2014
Let's get CMO buy-in, with @Freddie_covi. #flywithTwitter pic.twitter.com/y5jivDWJjY
— Adam Welch (@AdamDWelch) March 4, 2014
Don't focus on followers, focus on brand purpose, says @Freddie_covi. #flywithTwitter pic.twitter.com/pG9oOLKgim
— Adam Welch (@AdamDWelch) March 4, 2014
Great case study @O2 transforming customer service with #TweetServe http://t.co/mSBKUJERc0 #flywithTwitter
— Dr. Freddie Covington Corbett (@Freddie_covi) March 4, 2014
#flywithtwitter is now trending in #Sydney http://t.co/HLHBgyrQFY
— Trendsmap Sydney (@TrendsSydney) March 4, 2014
#FlyWithTwitter social customer case studies from Jet blue & O2 pic.twitter.com/xKWlhbh2OL
— Tiphereth Gloria 🌈 (@tiphereth) March 4, 2014
2/3 of Twitter users expect a response to their tweets within 24hrs #flywithTwitter
— Jess Smart (@JessSmart) March 4, 2014
2/3 of customers expect a response within 24 hours – responding straightaway is key #FlyWithTwitter @Freddie_covi pic.twitter.com/J0EQBelLLc
— Maria Catanzariti (@mariac) March 4, 2014
https://twitter.com/LucieSnape/statuses/440714986499743744
https://twitter.com/jkerrison/statuses/440716664036786177
Watching @JeffFlanagan discuss @MSAU at the @TwitterAU #flywithTwitter event. Great case study! pic.twitter.com/3yka6spxLn
— Jess Smart (@JessSmart) March 4, 2014
#flywithtwitter some insights from Microsoft Au on challenges they face pic.twitter.com/3pUMkTOahZ
— Tiphereth Gloria 🌈 (@tiphereth) March 4, 2014
Journey of digital transformation shared by @JeffFlanagan at Microsoft AU #FlyWithTwitter pic.twitter.com/iwly0SLfxM
— Dr. Freddie Covington Corbett (@Freddie_covi) March 4, 2014
Significant YoY gains for @MSAU esp social ads #FlyWithTwitter pic.twitter.com/Kz27pM55X0
— Tiphereth Gloria 🌈 (@tiphereth) March 4, 2014
Microsoft @MSAU give away devices like Xbox / tablets / PC's to key influential and engaging Twitter users. #FlyWithTwitter
— chris ledlin (@chrisledlin) March 4, 2014
Our latest research from @globalwebindex tells us "Australian users on Twitter like to buy everything!" @Freddie_covi #FlyWithTwitter
— Cindy Burke ☕️ (@cindyburke) March 4, 2014
What do Aussies engage with on Twitter? #FlyWithTwitter – new data pic.twitter.com/DXKmXDVrHi
— Trevor Long 💻 📱 📺 📻 (@trevorlong) March 4, 2014
Visual content hikes up engagement. I'm tweeting a photo to prove it #FlyWithTwitter pic.twitter.com/XqFyonPQ1R
— Toby Forage 🤙 (@foraggio) March 4, 2014
What were the Top Tweeted #moments in Australia? #flywithTwitter
— Dr. Freddie Covington Corbett (@Freddie_covi) March 4, 2014
What events get Twitter bubbling in Australia? Plan for the big moments #FlyWithTwitter pic.twitter.com/40RMzCdEwI
— Toby Forage 🤙 (@foraggio) March 4, 2014
https://twitter.com/LucieSnape/statuses/440721014020767744
"Brands don't have target markets, they have target moments" -@rorvsutherland #FlyWithTwitter
— Abrye Gene (@abryegene) March 4, 2014
https://twitter.com/LucieSnape/statuses/440723084526358529
"You want to feel like you're a participant in the activities and events around you." A super quote from #FlyWithTwitter
— Toby Forage 🤙 (@foraggio) March 4, 2014
Good engagement = content, activity and targeting interests says @Freddie_covi #FlyWithTwitter #backtobasics
— Maria Catanzariti (@mariac) March 4, 2014
Top interests for Aust Twitter uses #FlyWithTwitter pic.twitter.com/vNKUlSdk3X
— Tiphereth Gloria 🌈 (@tiphereth) March 4, 2014
https://twitter.com/mariesornin/statuses/440719895332790273
Next up was Steven Kalifowitz, who’s focus was storytelling in the moment, summed up in his hashtag, #MagicInTheMoment. His way of presenting was melodic and almost hypnotic, but we managed to capture some of the insights he shared. He cited Starbucks Pay it Backward and Domino’s Australia’s great proactive tweeting (and cutting Pizza Hut Australia’s grass) in a couple of real time case studies, and finished with a brilliant quote from Oreo’s.
Stories from @skalifowitz. Should be great! #magicinthemoment #flywithTwitter pic.twitter.com/daApVvEOdI
— Angus Keene (@anguskeene) March 4, 2014
This is why Twitter works, says @skalifowitz. #flywithTwitter pic.twitter.com/VHLXz0iZBE
— Adam Welch (@AdamDWelch) March 4, 2014
The hashtag is a digital campfire for sharing stories – @skalifowitz #FlyWithTwitter
— Shana Inge 🕶 (@shanainge) March 4, 2014
"A hashtag is a digital campfire" @skalifowitz #FlyWithTwitter using @TheEllenShow record breaking tweet as e.g. pic.twitter.com/C8Hb0XJOFP
— Tiphereth Gloria 🌈 (@tiphereth) March 4, 2014
How Twitter won #Oscars2014, broken down by @skalifowitz #FlyWithTwitter pic.twitter.com/88knoNj4c7
— Simon Crerar (@simoncrerar) March 4, 2014
It's not about connecting people to your brand, it's about connecting people to each other through your brand #FlyWithTwitter @skalifowitz
— Dr. Freddie Covington Corbett (@Freddie_covi) March 4, 2014
Connect through a brand not to a brand says @skalifowitz #FlyWithTwitter pic.twitter.com/AMMmH2Bbgf
— Maria Catanzariti (@mariac) March 4, 2014
"If acts define us, lets be known for acts of kindness." @Starbucks case study #flywithTwitter #payitbackwards
— Jess Smart (@JessSmart) March 4, 2014
Twitter is live, public and conversational – that about sums it up @skalifowitz #FlyWithTwitter pic.twitter.com/PTfg0ff6ps
— Maria Catanzariti (@mariac) March 4, 2014
Twitter=live :@skalifowitz "you're not scrolling back to see what happened 2 days ago, your flicking down to see what's now" #FlyWithTwitter
— Trevor Long 💻 📱 📺 📻 (@trevorlong) March 4, 2014
#hashtag is more powerful than a viral video because it's an idea #FlyWithTwitter
— Tiphereth Gloria 🌈 (@tiphereth) March 4, 2014
A hashtag is an idea. It's a badge people wear. @skalifowitz #FlyWithTwitter
— Olly (@ollywilton) March 4, 2014
Twitter is where your values are demonstrated. Don't try to do too much @skalifowitz #FlyWithTwitter
— Maria Catanzariti (@mariac) March 4, 2014
Nice work @Dominos_AU killing it on proactive responding and cutting @PizzaHutAus grass #FlyWithTwitter pic.twitter.com/TMywUmxppI
— Tiphereth Gloria 🌈 (@tiphereth) March 4, 2014
How many people in the room are now tweeting @Dominos_AU? Good use of in-the-moment conversations #FlyWithTwitter pic.twitter.com/6NvlTPHBQS
— Katherine Pinner (@IDidItMyK) March 4, 2014
"Think about starting the conversation, not being the conversation." –@skalifowitz #FlyWithTwitter pic.twitter.com/WHOIrscu3Q
— Abrye Gene (@abryegene) March 4, 2014
https://twitter.com/ciaranj/statuses/440726428363935744
The best brand quote from @oreos on the reason they love real time convo's on Twitter #FlyWithTwitter pic.twitter.com/Cuc3wvmnQE
— Tiphereth Gloria 🌈 (@tiphereth) March 4, 2014
Unbeatable quote shared by @skalifowitz during #FlyWithTwitter – thank you @boughb pic.twitter.com/ldLNDGIG15
— Dr. Freddie Covington Corbett (@Freddie_covi) March 4, 2014
.@dannykeens getting everyone pumped about vines #flywithtwitter https://t.co/j3GTw9vkH7
— Cindy Burke ☕️ (@cindyburke) March 4, 2014
#FlyWithTwitter all the way to the #rooftop bar! #Sun and drinks after an inspiring #session loved it! @TwitterAU pic.twitter.com/UNhgYDPXYv
— Paola Piccinno (@Paola_picc) March 4, 2014
Awesome rooftop DJ after party at #FlyWithTwitter event! Thank you everyone for coming #australiaRocks @TwitterAU pic.twitter.com/ixlvHK3ptX
— Dr. Freddie Covington Corbett (@Freddie_covi) March 4, 2014
.@tiphereth with the best jewelry of the night! #FlyWithTwitter pic.twitter.com/YTwmegCI7y
— Steve | Crypto.com (@skalifowitz) March 4, 2014