I became the fodder for a news article a week ago which attempted to drag my reputation through a 1950s rectitude filter. The article, which you may or may not have read, included: The fabrication of a “sex scandal”. (Which should be the real scandal here.) Deliberate misinformation and libelous claims, by referring to a […]
social content
Who owns social content?
A year later, most clients are now active in social media – they are asking for Facebook apps, one of them has even replaced their corporate website with a Facebook Page and many of them are even using Twitter, personally if not for their brands. The legal/creative issues for user generated content have not gone away – the clients lawyers are still saying “no” to many creative, social content campaign ideas.
It goes like this:
1. Creative team pitch in a cool, engaging user generated/social content, game/application/tactical campaign
2. Client loves it
3. Digital producers spec it out, and it all looks like its all systems go.
4. Then it gets run past the lawyers
5. Lawyers say no
6. Campaign gets killed or its “Back to the drawing board”