Creating relevant social networks – People like having multiple conversations going at the one time and involving others they feel that would benefit. This becomes the cornerstone of defining yourself in your various social media conversations, and you also become the advocate or champion of what/who you are talking about. And by definition, most human beings are multi-faceted and multi-dimensional so expect one person to be part of many networks.
Archives for January 2009
Ooops! Tourism Qld faking it loses friends and credibility
“best job in the world” Tourism Queensland had a great advertising/PR strategy going with the gig – it made a huge splash in New York when I was there, capturing the imagination of people in deepest winter and recession induced depression. The premise? Apply for the ultimate caretaker job and get paid to scubadive and […]
Flight of the Conchords – Brand engagement via social media
Having just come back from a delightful holiday in NYC, I was very happy to see Flight of the Conchords is hugely popular in NY. Brett and Jermaine made the special collectors cover of TimeOut New York, and the second series was being advertisesd on the subway. Part of building audience engagement with the series, […]