A friend who runs a very successful business was contacted via email recently as he’d been held up as a “How not to use twitter” case study at a marketing event. While the person who emails this may or may not have had good intentions, there are a bunch of reasons why they are just completely wrong and inappropriate in judging at all. I’ll start with their Twitter profile:
Archives for October 2009
the cornerstones of social strategy
I’ve been working on a number of social media campaigns lately, some really long term and some short term. What do they have in common?
* Defining social objectives
* Social media monitoring
* Channel strategy
* Content strategy
The combination varies from client to client but its really important to have these cornerstones to help build a social media conversation.