I spoke at ad:tech Sydney last week, the session Don’t Sell Me … Tell Me – The Attribution Of Digital Monetisation. In it, I put forward that marketers really need to learn to love measurement, because its the only way you can work out where your sales are coming from. How are your consumers going through your digital sales funnel in the way you’re expecting them to? Or are they jumping in from social channels? Which channels can you influence or buy your way into?
Digital advertising & social media marketing, Sydney, Australia