My 6-month contract at M&C Saatchi Sydney comes to an end with February 2014. After a challenging stint as Social Media Strategy Director, heading up the social thinking at Australia’s biggest agency, and with a number of pitch wins under my belt, I’ve decided to reboot, and try something new. Starting in March, I’ll be […]
social media
The New Age of Blog Monetisation: Blogging for Cash
The last SMCSYD event, the new age of blog monetisation, sparked some interesting discussion. Here’s the panel Daniel Kjellsson, FELLT.com Daniel Kjellsson, is a cofounder of digital publisher Sydney Stockholm with the aim of reinventing traditional publishing. Their project, FELLT.com launched earlier this year with 8 popular Australian fashion bloggers. Patty Huntington, frockwriter Patty Huntington is a Sydney-based, fashion-specialist journalist with over 20 […]
ASB Ruling – Implication for Brands in Facebook
The ASB ruling has been made without clear understanding of the functionality of the Facebook platform, particularly that there is no pre-moderation of Fan comments available to Page administrators – the limitation faced by all brands in Facebook. However, as it stands the ruling represents a significant increase in the workload for Page administrators and could have a serious impact on a brand’s ability to have the sort of real-time conversations with fans that have come to typify social media engagement.
How do you attribute digital monetisation?
I spoke at ad:tech Sydney last week, the session Don’t Sell Me … Tell Me – The Attribution Of Digital Monetisation. In it, I put forward that marketers really need to learn to love measurement, because its the only way you can work out where your sales are coming from. How are your consumers going through your digital sales funnel in the way you’re expecting them to? Or are they jumping in from social channels? Which channels can you influence or buy your way into?
Signed Finds – how social can drive retail and charity engagement
Signed Finds is a new social media marketing initiative for Vinnies, a.k.a St Vincent de Paul. The premise is simple: get Australian and international musicians and bands to sign and donate their t-shirts, with a photo of said musician holding up the signed tee. Then the t-shirts get hidden in a Vinnies retail store, […]
Yelp in Australia
Yelp – the US based local review site launches in Australia at the end of November. The local bloggers assembled to hear the story, and here’s an account of the launch using the Twitter stream.