Digital advertising & social media marketing, Sydney, Australia
With the definition of customer experience lifecycles, marketers can calculate the most strategic influence points on the path to purchase. What interests me is the multiple touchpoints in a customer’s lifecycle where brands who use social media marketing can make a difference to a customer’s experience. I found inspiration in this post on How to define social media strategies by using the customer experience lifecycle
A standard customer experience lifecycle includes the following stages:
At the Social Media Club Sydney June event panel discussion Do you need an agency to run effective social media campaigns? Karla Courtney – Online Editor Qantas Travel Insider, and @qftravelinsider – represented the client perspective. Karla works client-side and has built a community around the @qftravelinsider Twitter account by engaging in conversations around travel. Watch the video excerpt from the evening.
The post I did on the weekend, How not to use twitter HabitatUK a case study, hit a chord on Social Media Today. It was the most viewed post, and it obviously struck a chord with the Twitter community because of spammers use of hashtags. It was picked up by the Guardian and Sky News. As a consequence, the Habitat press office contacted me this week to apologise for the matter, and asked me to post this on their behalf. Here’s what they said:
Being a big Australian Football League fan, (and Sydney Swans member), I was chuffed when the ultimate AFL application Aussie Rules Live was released. It has pretty much everything you need to follow your team and all the others, including live scores when the games are on.
AFL is a social game, with footy tipping giving you a reason to have a competition between your friends to see who gets through to the top of the ladder. You can extend your network outside of your immediate network to others who are also passionate about sport. It adds another dimension to use a tool such as Twitter to keep in touch with your favourite team for me its @sydneyswans, and your real and online friends live while the game is on.
Habitat is a trendy furniture store, set up by Terence Conran in the 1970s, for those who’ve never been to the UK its like a slightly more upmarket version of Ikea. @HabitatUK turned up on Twitter a couple of days ago, and decided to use trending topic #hashtags at the start of their tweets to get noticed. They used ones that had absolutely nothing to do with furniture, decorating, or shopping, but obviously the top hashtags for Thursday evening AEST such as #iPhone #mms #Apple and even Australia’s Masterchef contestant who got voted off #Poh. I found these on Twitter Search:
The infographics display from Apple’s WWDC conference has generated a lot of buzz. What’s really interesting is what it represents:
* There are now 50,000 + iPhone (and iPod Touch, so iPhone OS) applications less than a year since release of iPhone 3G.
* The displays are representing 20,000 of the most downloaded applications
* More than 1 billion apps downloaded, the milestone was reached in April 2009, again less than a year since iPhone 3G
* 3,000 apps are downloaded every minute
* New iPhone 3G S is faster, with video capabilities & even edit your video on the phone and share it straight to YouTube
I am an unashamed iPhone champion, I got one the day it was released in Australia. However, there are loads of detractors who keep looking for an iPhone killer, lauding Android, Blackberry and various Palm and Windows OS devices. The figures from Apple are significant enough to keep the competition at bay at least for the moment:
