- January 15, 2017 Silver Bullet Syndrome – the vain hope of digital marketingSilver Bullet Syndrome is the wishful thinking desire for a single fix-all, solution to digital marketers' problems. It's...
- April 19, 2010 Who owns social content?A year later, most clients are now active in social media - they are asking for Facebook apps,...
- March 15, 2010 Australians increasing social media use is led by FacebookNielsen reports today via Nielsen's 2010 Social Media Report, that there are now 9 million Australians interacting on...
- January 10, 2010 Social mashup goes mainstream: Pepsi Hit RefreshEarlier this week, Pepsi Australia's Hit Refresh social media and heavyweight outdoor campaign started it's promotions activation phase,...
- December 6, 2009 Why filmmakers should care about social mediaI gave this presentation at the 17th Annual World Congress for Science and Factual Producers in Melbourne on...
