Flight of the Conchords is a great HBO television show about 2 NZ singing dudes who “make it” in New York City. Flight of the Conchords has a Facebook fan page they actually use. I say that in all seriousness, as so many Facebook pages get set up and then forgotten. Or ignored. On Facebook, […]
Archives for March 2009
Why it takes balls to Skittle
The Skittles social media mashup site works on so many levels. Firstly, it shows confidence in the strength of the Skittles brand. The social media strategy behind Skittles site shows confidence in being able to go with the conversation about the product. While I was on Twitter yesterday, the chatter around Skittles wasn’t necessarily positive, but it added to the general momentum of Skittles being talked about and staying in the top 2 or 3 trending topics on Twitter (a bonus really). Lesser brands would be feel buried in negative conversation.
This is an unscripted Brand Review™ review
When I wrote about digital video recorders killing TV advertising, one of the comments (thanks Doingwords) suggested that there will be an increase in “home shopping” type of advertising where the ads are extended into infomercial lengths. Given this is a trend happening in the US too, watch E! channel Australia to see the millennial […]
A wordle about my blog
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Unscientific yet accurate Twitter user pie chart
Thanks to Brainz for this one, check out the other social network pie charts at Brainz post on social network user pie charts