The latest trend seems to be building specific iPhone apps to maximise the smartphone user experience for big, news focused websites. Checkout Mashable’s iPhone app , The Guardian’s iPhone apps and the Australian Broadcasting Corporation’s iPhone app – where the emphasis is on getting news in a simplified browsing format for the iPhone.
Archives for January 2010
Social mashup goes mainstream: Pepsi Hit Refresh
Earlier this week, Pepsi Australia’s Hit Refresh social media and heavyweight outdoor campaign started it’s promotions activation phase, via a Twitter treasure hunt and the engagement so far has been extremely high. This is a campaign I’ve been working on since late 2009, and I’ve really enjoyed seeing social brand advocacy in action at a grass roots level in the Gen Y and Gen Z demographic. Particularly on Facebook, Fans of the page are spontaneously sharing their love of Pepsi, requesting the treasure hunt come to their city, and enjoying the MTV TV spots.
There are a few points about this campaign that makes it distinctive in both the social media and advertising landscape in Australia: