I gave this presentation at the 17th Annual World Congress for Science and Factual Producers in Melbourne on 4th December. The audience was mainly documentary and science filmmakers from around the world who came to find out about social media and what it could do for them.
Social Media Club Sydney (SMCSYD) was transformed last night, 10th November 2009, spellbound by one unique individual, the one and only MC Hammer. Hammer, listed as one of the top social media users on WeFollow is passionate about social media and entrepreneurship. What makes him so engaging is his deeply personal point of view: everything was related to his own experience with Twitter his blog, and the people he interacts with online. Hammer’s insights are related to what he’s gained transforming his personal brand into a social personal brand
A friend who runs a very successful business was contacted via email recently as he’d been held up as a “How not to use twitter” case study at a marketing event. While the person who emails this may or may not have had good intentions, there are a bunch of reasons why they are just completely wrong and inappropriate in judging at all. I’ll start with their Twitter profile:
I’ve been working on a number of social media campaigns lately, some really long term and some short term. What do they have in common?
* Defining social objectives
* Social media monitoring
* Channel strategy
* Content strategy
The combination varies from client to client but its really important to have these cornerstones to help build a social media conversation.
It was in June that HabitatUK learnt the power of social media when they jumped on Twitter and used trending topic hashtags (the most tasteless was the Iran Election) to push signups to their marketing database and furniture discounts . As the blogger who broke the news, and then watched it break all records on Social Media Today, I am very relieved to see them back on Twitter. The case has been used as a benchmark of the cynical use of hashtag spam, been written up on countless posts, news stories and talked about on Twitter. Even though HabitatUK apologised through me via another blog post, and then promptly blamed their intern as the cause of the hashtag spam, they didn’t respond back on Twitter. Until now.
David Meerman Scott will be at the next Social Media Club Sydney (SMCSYD) event to talk about how marketers can “understand social personas and stop wasting money and resources”
David has many case studies on his blog and his book World Wide Rave, but the post that leapt out at me takes it one step earlier in the process referring to the marketplace being the outside world and not your office.
His question to all of us marketing in the new era:
1. Do you market to your ego? Or to the external marketplace?
2. Focus on your buyers, not your bosses.
3. The marketplace is the outside world, not your comfortable office