I went to a new type of media briefing a couple of days ago. “New” because it was the old media world reaching out to engage with the new media world. The old media in this case was News Limited’s masthead The Australian – shortly launching their digital subscription/ freemium business model, a.k.a paywall. And as uneasy as it would have made the old guard feel, the proof was that we, the new media world of bloggers and social influencers, were there to chat, ask questions and perhaps offer insights, in our analysis of where the future of journalism was heading. The old guard is listening.
change management
Introducing the authors of Age of Conversation 3
I am very excited to be part of a new book, Age of Conversation 3: It’s time to get busy!. It’s going to be a physical book, available directly from Amazon and other online book stores. The new cover, was designed by Chris Wilson. And the website, was designed and built by my friend, Craig Wilson and the hard working team at Sticky Advertising. The editors, Gavin Heaton and Drew McLellan have done an amazing job pulling it together
HabitatUK return to Twitter
It was in June that HabitatUK learnt the power of social media when they jumped on Twitter and used trending topic hashtags (the most tasteless was the Iran Election) to push signups to their marketing database and furniture discounts . As the blogger who broke the news, and then watched it break all records on Social Media Today, I am very relieved to see them back on Twitter. The case has been used as a benchmark of the cynical use of hashtag spam, been written up on countless posts, news stories and talked about on Twitter. Even though HabitatUK apologised through me via another blog post, and then promptly blamed their intern as the cause of the hashtag spam, they didn’t respond back on Twitter. Until now.
Move online – or move over
In my previous incarnation as a Digital Communications consultant for Westpac Banking Corporation, the internal communications managers and I were lucky (!) to hear a personalised speech towards the end of 2006, from the Australian Liberal Party’s Spin Doctor. A farmer’s son from the northern, drought stricken area of South Australia, he was an arrogant […]