Synergistically evolve 2.0 technologies rather than just in time initiatives. Quickly deploy strategic networks with compelling e-business. Credibly pontificate highly efficient manufactured products and enabled data. Dynamically target high-payoff intellectual capital for customized technologies. Objectively integrate emerging core competencies before process-centric communities. Dramatically evisculate holistic innovation rather than client-centric data. Progressively maintain extensive infomediaries via […]
mobile
What’s your showrooming strategy?
Australian retailers are notoriously bad at optimising their websites for mobile visitors. Yet at least 25% to 30% of your website visits will be via mobile and tablet. For one client, I’ve watched their sites’ visits from mobile devices go from 6% to more than 30% in 18 months. Mobile device driven eCommerce is just not […]
Digital trends for prestige brands
Thanks to L2, this nifty video predicts some key trends for prestige and luxury brands doing digital marketing in 2013. My favourite? The need for smartphone optimised websites, as consumers continue to shop via their smartphone on the go.
How SMS changed the world
This fascinating infographic gives the global lowdown on the 4.2 billion texters and the volume of SMS messages sent.
Yelp in Australia
Yelp – the US based local review site launches in Australia at the end of November. The local bloggers assembled to hear the story, and here’s an account of the launch using the Twitter stream.
The future of journalism – should media think like tech companies?
I went to a new type of media briefing a couple of days ago. “New” because it was the old media world reaching out to engage with the new media world. The old media in this case was News Limited’s masthead The Australian – shortly launching their digital subscription/ freemium business model, a.k.a paywall. And as uneasy as it would have made the old guard feel, the proof was that we, the new media world of bloggers and social influencers, were there to chat, ask questions and perhaps offer insights, in our analysis of where the future of journalism was heading. The old guard is listening.