- May 26, 2009 10 Twitter strategies for Australian brandsWith all the mentions of Twitter in mainstream media, one could be turned off by the hype but...
- May 22, 2009 Social Media Club Sydney plays niceAuthenticity and Transparency in Social Media Part 1 from SocialMediaClub Sydney on Vimeo. We got over the hurdle...
- May 11, 2009 Is it customer service if you’re not a customer?When you're interacting with brands using social media marketing: is it customer service if you're not a customer?...
- May 5, 2009 Jetstar’s 5 cent fail saleLike all Jetstar members who'd opted in to their communications, I was sent 2 eDMs hyping up a...
- April 29, 2009 Don’t believe the celebrity Twitter hypeThis excerpt from E! Channel's The Soup is from one week of Twitter mentions on prime time TV...