Digital Tip digital and social media advertising

Digital Tip

Digital advertising & social media marketing, Sydney, Australia

social media

The internet as confessional: anonymity and community

Social media sharing is spilling into “real life” is hot news with 11% of adults in the US updating their “statuses” via Facebook, Twitter and LinkedIn (wonder what the statistic is in Australia?) and everyone is getting comfortable with the “overshare” of what they are doing right now/what they are working on now/just doing.

So why is it still so popular being anonymous and pour your heart out online? I have been following 2 anonymous Twitter confessionals SecretTweet and F*** My Life. Both have corresponding websites, and the Twitter accounts feed the wonderful, painful, funny and tell-it-like-it-is truths that are posted anonymously by the thousands of users.

Tweet Chasing – the week in social networks

It’s been a busy week in the social media universe. Some of the trending topics and interesting things I’m digesting are: The Shorty Awards was written up in the NY Times –  the inaugural tweetup award event was so popular they had to turn people away at the door. The real life person who was […]

7 ways Twitter helps you with your social life

So what happens when you do meet people you follow, or engage with or just see conversing on Twitter – in real life? Here’s why Twitter can help you have more fun in your social life and why you should attend your next local tweetup

Brand Hijacking, Brand Advocacy and Social Media identities

If you are in the brand building business, whether agency or client side, it pays to think early about your brand’s online and social media component – no matter what the brand is.

The best case study to illustrate this is what happened to to AMC’s Mad Men, a drama about a Madison Avenue advertising agency Sterling Cooper in 1962, shown in Australia on Movie Extra. Despite critical success for Season 1, and numerous awards including the Golden Globe® for Best TV drama and actor, Season 2 started well but had lost a million viewers in a month in the US. The characters in Mad Men are completely compelling – cigarette smoking, hard liquor swilling and delightfully old school.