There is now more activity in the “internet of apps” than on the “traditional” web. Most of this is invisible to marketers. Isn’t it about time we rethought how we measure digital activity?
Archives for August 2011
Don’t shoot the social media messenger
I was horrified to read UK’s Prime Minister David Cameron was considering blocking social media networks because of their role in the UK riots. Blaming social networks for the speed and ease of communications, and blocking them, is the digital equivalent of shooting the messenger. Twitter’s position of “tweets must flow” is the central tenet of its network. Twitter doesn’t censor individual tweeter’s content, and that’s its power as a channel. For British politicians to block or attempt to censor social channels they are exhibiting the same traits as Egyptian’s totalitarian regime.