https://www.youtube.com/watch?v=5Cuoxa59jxI Being a Big Bang Theory fan, this video shows how hard it is to define the steps to friendship when (you’re Sheldon and) you don’t know how to make friends. We can use this as a metaphor every time we try to lock down what social media engagement looks like. Or we can do […]
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Building brand you
This Slideshare presentation from David Armano sums up my thoughts on brand engagement in the the age of social media and also goes into what’s involved in building a personal brand. I will be exploring personal brand further in another post, so felt this would be a good visual introduction of where I will be […]
Flight of the Conchords rock social media
Flight of the Conchords is a great HBO television show about 2 NZ singing dudes who “make it” in New York City. Flight of the Conchords has a Facebook fan page they actually use. I say that in all seriousness, as so many Facebook pages get set up and then forgotten. Or ignored. On Facebook, […]
Why it takes balls to Skittle
The Skittles social media mashup site works on so many levels. Firstly, it shows confidence in the strength of the Skittles brand. The social media strategy behind Skittles site shows confidence in being able to go with the conversation about the product. While I was on Twitter yesterday, the chatter around Skittles wasn’t necessarily positive, but it added to the general momentum of Skittles being talked about and staying in the top 2 or 3 trending topics on Twitter (a bonus really). Lesser brands would be feel buried in negative conversation.
This is an unscripted Brand Review™ review
When I wrote about digital video recorders killing TV advertising, one of the comments (thanks Doingwords) suggested that there will be an increase in “home shopping” type of advertising where the ads are extended into infomercial lengths. Given this is a trend happening in the US too, watch E! channel Australia to see the millennial […]
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