The latest trend seems to be building specific iPhone apps to maximise the smartphone user experience for big, news focused websites. Checkout Mashable’s iPhone app , The Guardian’s iPhone apps and the Australian Broadcasting Corporation’s iPhone app – where the emphasis is on getting news in a simplified browsing format for the iPhone.
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Social mashup goes mainstream: Pepsi Hit Refresh
Earlier this week, Pepsi Australia’s Hit Refresh social media and heavyweight outdoor campaign started it’s promotions activation phase, via a Twitter treasure hunt and the engagement so far has been extremely high. This is a campaign I’ve been working on since late 2009, and I’ve really enjoyed seeing social brand advocacy in action at a grass roots level in the Gen Y and Gen Z demographic. Particularly on Facebook, Fans of the page are spontaneously sharing their love of Pepsi, requesting the treasure hunt come to their city, and enjoying the MTV TV spots.
There are a few points about this campaign that makes it distinctive in both the social media and advertising landscape in Australia:
Why filmmakers should care about social media
I gave this presentation at the 17th Annual World Congress for Science and Factual Producers in Melbourne on 4th December. The audience was mainly documentary and science filmmakers from around the world who came to find out about social media and what it could do for them.
Radical Authenticity: MC Hammer at Social Media Club Sydney
Social Media Club Sydney (SMCSYD) was transformed last night, 10th November 2009, spellbound by one unique individual, the one and only MC Hammer. Hammer, listed as one of the top social media users on WeFollow is passionate about social media and entrepreneurship. What makes him so engaging is his deeply personal point of view: everything was related to his own experience with Twitter his blog, and the people he interacts with online. Hammer’s insights are related to what he’s gained transforming his personal brand into a social personal brand
what are the rules of social media?
A friend who runs a very successful business was contacted via email recently as he’d been held up as a “How not to use twitter” case study at a marketing event. While the person who emails this may or may not have had good intentions, there are a bunch of reasons why they are just completely wrong and inappropriate in judging at all. I’ll start with their Twitter profile:
the cornerstones of social strategy
I’ve been working on a number of social media campaigns lately, some really long term and some short term. What do they have in common?
* Defining social objectives
* Social media monitoring
* Channel strategy
* Content strategy
The combination varies from client to client but its really important to have these cornerstones to help build a social media conversation.