Digital Tip digital and social media advertising

Digital Tip

Digital advertising & social media marketing, Sydney, Australia

brand engagement

Twitter as interactive backchat

Twitter since it’s launch 3 years ago has been a major part of SXSW, so much so that Pepsico spent some sponsorship dollars this year in creating an interactive visualizer of the various Twitter streams, following the parties just as much as the event itself.

Which brings me to the most pop cultural use of Twitter as interactive backchat. So You Think You Can Dance Australia has a bunch of amateur commentators (me included I’m afraid) who sit on Twitter every Sunday and Monday evening, tweeting on the minutae of costumes, music, hair, camerawork and oh yes, the dancing. Every week, the #sytycd hashtag becomes a trending topic, prompting Twitter users from opposite hemispheres (literal as well as metaphorical) to ask “what’s sytycd?”. Meanwhile the backchat goes on in an interactive (at least amongst the amateur commentators) stream.

What’s in a name? More on building brand you

What’s consistent about all these personal brand identities, is that that they have built an authentic brand without necessarily using their real faces or their real life names. That’s not to say they aren’t also known as their real life names, only that they have constructed a consistent and authentic online or brand persona that lives over and above their real life personality. Its the consistency in communication or voice as suggested by Seth is what makes the personal brand authentic.

The Friendship Algorythm

https://www.youtube.com/watch?v=5Cuoxa59jxI Being a Big Bang Theory fan, this video shows how hard it is to define the steps to friendship when (you’re Sheldon and) you don’t know how to make friends. We can use this as a metaphor every time we try to lock down what social media engagement looks like. Or we can do […]

Building brand you

This Slideshare presentation from David Armano sums up my thoughts on brand engagement in the the age of social media and also goes into what’s involved in building a personal brand. I will be exploring personal brand further in another post, so felt this would be a good visual introduction of where I will be […]

Flight of the Conchords rock social media

Flight of the Conchords is a great HBO television show about 2 NZ singing dudes who “make it” in New York City. Flight of the Conchords has a Facebook fan page they actually use. I say that in all seriousness, as so many Facebook pages get set up and then forgotten. Or ignored. On Facebook, […]

Why it takes balls to Skittle

The Skittles social media mashup site works on so many levels. Firstly, it shows confidence in the strength of the Skittles brand. The social media strategy behind Skittles site shows confidence in being able to go with the conversation about the product. While I was on Twitter yesterday, the chatter around Skittles wasn’t necessarily positive, but it added to the general momentum of Skittles being talked about and staying in the top 2 or 3 trending topics on Twitter (a bonus really). Lesser brands would be feel buried in negative conversation.