Is public the new private? What constitutes oversharing on the public channel of Twitter? So a lot of angst of private being the new public relates to the equation
* how famous/reputable you are
* relative to how private you want to keep your life
* relative to your awareness of who your talking to
* and what you are saying
* how public the channel is
social networking
Social Media Club Sydney and the Secret Handshake
There’s been some healthy debate around the “exclusivity” of the Sydney Social Media Club. And despite the title of the post, you won’t need a secret handshake to be let in. Mumbrella released the news this morning about the Social Media Club Sydney starting up, with the first event scheduled for April 27th featuring the figures at the centre of two famous social media incidents in 2009 – the (fake) Stephen Conroy a.k.a Leslie Nassar and Naked Communications Adam Ferrier.
What’s in a name? More on building brand you
What’s consistent about all these personal brand identities, is that that they have built an authentic brand without necessarily using their real faces or their real life names. That’s not to say they aren’t also known as their real life names, only that they have constructed a consistent and authentic online or brand persona that lives over and above their real life personality. Its the consistency in communication or voice as suggested by Seth is what makes the personal brand authentic.
The Friendship Algorythm
https://www.youtube.com/watch?v=5Cuoxa59jxI Being a Big Bang Theory fan, this video shows how hard it is to define the steps to friendship when (you’re Sheldon and) you don’t know how to make friends. We can use this as a metaphor every time we try to lock down what social media engagement looks like. Or we can do […]
Building brand you
This Slideshare presentation from David Armano sums up my thoughts on brand engagement in the the age of social media and also goes into what’s involved in building a personal brand. I will be exploring personal brand further in another post, so felt this would be a good visual introduction of where I will be […]
Why it takes balls to Skittle
The Skittles social media mashup site works on so many levels. Firstly, it shows confidence in the strength of the Skittles brand. The social media strategy behind Skittles site shows confidence in being able to go with the conversation about the product. While I was on Twitter yesterday, the chatter around Skittles wasn’t necessarily positive, but it added to the general momentum of Skittles being talked about and staying in the top 2 or 3 trending topics on Twitter (a bonus really). Lesser brands would be feel buried in negative conversation.