- January 10, 2010 Social mashup goes mainstream: Pepsi Hit RefreshEarlier this week, Pepsi Australia's Hit Refresh social media and heavyweight outdoor campaign started it's promotions activation phase,...
- December 6, 2009 Why filmmakers should care about social mediaI gave this presentation at the 17th Annual World Congress for Science and Factual Producers in Melbourne on...
- June 8, 2009 Death of the microsite a casestudy: Bonds Art AttackThe microsite is dying, only most clients and (traditional above-the-line) agencies have not woken up to this yet....
- March 23, 2009 Twitter as interactive backchatTwitter since it's launch 3 years ago has been a major part of SXSW, so much so that...
- March 11, 2009 The Friendship Algorythmhttps://www.youtube.com/watch?v=5Cuoxa59jxIBeing a Big Bang Theory fan, this video shows how hard it is to define the steps to...
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