- January 17, 2017 The state of the social funnelLululemon is using Twitter for customer retention. There's been a flurry of social platform changes in Q4 2016...
- January 15, 2017 Silver Bullet Syndrome – the vain hope of digital marketingSilver Bullet Syndrome is the wishful thinking desire for a single fix-all, solution to digital marketers' problems. It's...
- November 25, 2010 Measuring social media influenceGreenpeace Australia came and did a presentation for Social Media Club Sydney, about the social media component for...
- August 13, 2010 Social Personas: implications for social marketersSocial Media Club Sydney's sponsored event Social Personas: How different is the social media you from the real...
- July 19, 2010 Australian Election 2010 – social media match fitnessThe 2010 Australian Election is going to be an interesting one for social media analysis, because for the...
