Signed Finds is a new social media marketing initiative for Vinnies, a.k.a St Vincent de Paul. The premise is simple: get Australian and international musicians and bands to sign and donate their t-shirts, with a photo of said musician holding up the signed tee. Then the t-shirts get hidden in a Vinnies retail store, […]
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Yelp in Australia
Yelp – the US based local review site launches in Australia at the end of November. The local bloggers assembled to hear the story, and here’s an account of the launch using the Twitter stream.
The future of journalism – should media think like tech companies?
I went to a new type of media briefing a couple of days ago. “New” because it was the old media world reaching out to engage with the new media world. The old media in this case was News Limited’s masthead The Australian – shortly launching their digital subscription/ freemium business model, a.k.a paywall. And as uneasy as it would have made the old guard feel, the proof was that we, the new media world of bloggers and social influencers, were there to chat, ask questions and perhaps offer insights, in our analysis of where the future of journalism was heading. The old guard is listening.
How do you measure social media app traffic?
There is now more activity in the “internet of apps” than on the “traditional” web. Most of this is invisible to marketers. Isn’t it about time we rethought how we measure digital activity?
Don’t shoot the social media messenger
I was horrified to read UK’s Prime Minister David Cameron was considering blocking social media networks because of their role in the UK riots. Blaming social networks for the speed and ease of communications, and blocking them, is the digital equivalent of shooting the messenger. Twitter’s position of “tweets must flow” is the central tenet of its network. Twitter doesn’t censor individual tweeter’s content, and that’s its power as a channel. For British politicians to block or attempt to censor social channels they are exhibiting the same traits as Egyptian’s totalitarian regime.
Social content and context
I became the fodder for a news article a week ago which attempted to drag my reputation through a 1950s rectitude filter. The article, which you may or may not have read, included: The fabrication of a “sex scandal”. (Which should be the real scandal here.) Deliberate misinformation and libelous claims, by referring to a […]