I went to a new type of media briefing a couple of days ago. “New” because it was the old media world reaching out to engage with the new media world. The old media in this case was News Limited’s masthead The Australian – shortly launching their digital subscription/ freemium business model, a.k.a paywall. And as uneasy as it would have made the old guard feel, the proof was that we, the new media world of bloggers and social influencers, were there to chat, ask questions and perhaps offer insights, in our analysis of where the future of journalism was heading. The old guard is listening.
social media
How do you measure social media app traffic?
There is now more activity in the “internet of apps” than on the “traditional” web. Most of this is invisible to marketers. Isn’t it about time we rethought how we measure digital activity?
Don’t shoot the social media messenger
I was horrified to read UK’s Prime Minister David Cameron was considering blocking social media networks because of their role in the UK riots. Blaming social networks for the speed and ease of communications, and blocking them, is the digital equivalent of shooting the messenger. Twitter’s position of “tweets must flow” is the central tenet of its network. Twitter doesn’t censor individual tweeter’s content, and that’s its power as a channel. For British politicians to block or attempt to censor social channels they are exhibiting the same traits as Egyptian’s totalitarian regime.
Social content and context
I became the fodder for a news article a week ago which attempted to drag my reputation through a 1950s rectitude filter. The article, which you may or may not have read, included: The fabrication of a “sex scandal”. (Which should be the real scandal here.) Deliberate misinformation and libelous claims, by referring to a […]
11 social media marketing trends for 2011
Yes its February, but part of the reason this is so late is because of the launches that have been pumping out in the last few weeks. So with 11 months left of the year, I figured its a good time to look at the trends shaping the rest of 2011.
Measuring social media influence
Greenpeace Australia came and did a presentation for Social Media Club Sydney, about the social media component for their global campaign to get Nestlé to stop buying unsustainable palm oil from Sinar Mas, a global supplier that was destroying the south east Asian rainforests where orangutan’s were being threatened. I ran a social media analysis using Alterian SM2 to see how the Kit Kat brand in Australia was affected by Greenpeace campaign. The results show a clear negative impact on Kit Kat’s brand sentiment, that’s clearly attributable to Greenpeace’s localising the campaign.