“best job in the world” Tourism Queensland had a great advertising/PR strategy going with the gig – it made a huge splash in New York when I was there, capturing the imagination of people in deepest winter and recession induced depression. The premise? Apply for the ultimate caretaker job and get paid to scubadive and […]
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Flight of the Conchords – Brand engagement via social media
Having just come back from a delightful holiday in NYC, I was very happy to see Flight of the Conchords is hugely popular in NY. Brett and Jermaine made the special collectors cover of TimeOut New York, and the second series was being advertisesd on the subway. Part of building audience engagement with the series, […]
Twitter 101: beginners guide to Twitter
I’ve had a few people ask me this week on how to get into Twitter and where to start. It suggests that Twitter is hitting a tipping point similar to when Facebook went mainstream, and people are hearing about it from their friends and wanting to jump in. So I am putting my noobie hat […]
branded iphone applications
I’m not averse to a little branding on my user experience especially if you can give me an interactive reason to engage with your brand. So which branded apps are still on my iPhone? Style.com iphone apphelps me get my fashion fix on the go. With great content images, videos from all the major fashion […]
iPhone apps continue to rock my world
Thanks to WordPress app for iphone I can now update my blog through my iPhone. Which is really handy considering I am sans computer at home at the moment. And also continues to show the iphone is more a palm top computer than anything else. A few months on, and my most used apps are: […]
iPhone 3G and the killer apps
I got an iPhone 3G on the first day it was released and its been a love affair ever since. It’s replaced more than my old 3G phone – it’s all about the iPhone applications which makes it more like a mini mobile computer. Fun stuff like Twinkle – which delivers on my wish list […]